Developing a full campaign strategy and high-level content calendar spanning three quarters, designed to build brand awareness and educate audiences on gut health and Ayurvedic principles.

Balancing storytelling with education-first content, meeting consumers where they are while building long-term brand equity.

Positioning Khalo World as a trusted voice at the intersection of wellness, food, and ancient wisdom.

Building a newsletter program to drive ongoing customer engagement – creating a recurring touchpoint that deepens brand affinity, educates subscribers on gut health, and supports retention and community growth.

Helping develop the investor narrative – shaping the brand's fundraising story to clearly communicate market opportunity, differentiation, and growth trajectory.

Designed the fundraising deck end-to-end, translating the brand vision and business fundamentals into a compelling, visually polished presentation built for investor audiences.

Ensured messaging and design worked together cohesively – making the case for Khalo in both strategic and aesthetic terms.

Led a label redesign for their CPG product line – rethinking naming conventions and visual identity to better reflect brand positioning.

Designing for shelf impact, ensuring each product stood out while maintaining cohesion across the line.

Overhauled internal documentation – cleaning up, organizing, and standardizing processes across the business.

Built out scalable workflows to support the team as it grows.

Managed the onboarding of a new co-packer to support expanding production needs.n text goes here