Hi. I'm Priyanka –
I help founders turn complicated ideas into brands people Resonate with.
Most of my career, I worked at companies where marketing had to move fast and make complex things feel simple – adtech, fintech, crypto. I loved that work and started doing it for consumer brands and CPG too. The muscle is the same: find the audience, shape the story, make it land.
10+ years in, I've built programs from scratch, launched products to non-technical buyers, and helped physical products find their footing on shelf and online. My Visual Arts background means I care as much about how something looks as what it says – strategy and the execution that has to match it. I work independently now, which means no handoffs and no hoping for the best.
What i bring to the table
STRATEGY
GTM Strategy + Execution
Strategic Positioning + Messaging
Competitive Analysis + Market Entry
Investor Narrative
Customer Journey Mapping
MARKETING
Full-Funnel Campaign Strategy
Sales Enablement
Content Strategy + Funnel Mapping
Customer Education + Learning Paths
Audience Segmentation
CREATIVE
Brand Identity + Voice
Web Design + Build
Campaign Creative Direction
Asset + Collateral Design
I LOVE WORKING WITH
Founders who know their product is good but need help making the case — to customers, investors, or both
Brands at an inflection point — launching something new, entering a new market, or refreshing what already exists
Companies that need senior marketing thinking but aren't ready for a full-time hire
Anyone who's been told their website is "fine"
